AfterWorld War II, many families were moving into new homes and buying new appliances. During the war, Pacific Gas and Electric had an appliance repair department but in 1948 they ended it, so John “Frenchy” Asien left PG&E to start his own home-based appliance service company. By 1952 John added appliance sales to his service business and he opened the first Asien’s Appliance store at 2628 Mendocino Avenue in Santa Rosa selling L&H ranges and Norge appliances.

Keep Your Wife in Hot Water!
John Asien added Whirlpool to his line, moved to 80 College Avenue, and started advertising with the slogan “keep your wife in hot water!” He expanded again to 950 West College Avenue, adding brands such as Roper & Brown ranges. His son Kenneth took over the management of the business in 1958, joined by his wife Grace.

Now You’re Cooking!
For the next twenty years, Ken and Grace ran the business using the slogan “Now you’re cooking!” When their son Larry joined the business they moved to 1800 Piner Road and added Hotpoint, General Electric and other major brands. Ken retired in 1982 and Grace and Larry became the major stockholders when they incorporated the business.

Offering something that’s hard to resist – Help!
In 1994 Asien’s moved across the street to the current location, 1801 Piner Road in Santa Rosa. They now have a 5000 square foot showroom floor and 6000 square feet of warehouse and office space. Paul Gwilliam took over daily operations in 1999 and became part owner.

Merger with Appliance Solutions
Sonoma County’s leading service company, Appliance Solutions, merged with Asien’s in 2004 to create Asien’s Appliance Solutions. Chris Wilhelmsen became Vice President of Service and part-owner of the new company.

Asien’s continues as Santa Rosa’s best appliance sales and service resource. Give us a call or come in today!